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Speakers + Hosts

Brian Robbins

President, Varsity Pictures/Awesomeness TV

Brian Robbins is one of the entertainment industry's most prolific producers of television, film and digital media. As the founder and president of Varsity Pictures, Robbins is best known for executive producing numerous popular and critical television hits aimed at teens and young audiences, including the long-running CW series "Smallville and OneTree Hill, Disney Channel's Sonny With A Chance and So Random, Nickelodeon's Supah Ninjas, and Spike TV's Blue Mountain State. Robbins was also the producing force behind the popular Nickelodeon series All That, WB's Whay I Like About You, and HBO's ARLI$$.

In features, Robbins has directed and/or produced films such as Disney's Wild Hogs, Paramount's Coach Carter, DreamWorks' Norbit, Paramount's The Perfect Score, Sony's Radio, Paramount's Varsity Blues, and DreamWorks's A Thousand Words.

Robbins is also a producing force in premium content for the web. Robbins is the founder of Awesomeness TV, a new YouTube channel aimed at teens that is part of Google's major initiative to access top Hollywood creators to provide original premium web content. The Awesomeness TV channel, which debuted in June 2012, represents YouTube's primary effort to reach the critical teen and young adult audience.

Prior to Awesomeness TV, Robbins produced the feature film Fred: The Movie, based on teenager Lucas Cruikshank's record-breaking series of Fred videos on YouTube, and also produced its sequel, Night Of The Living Fred. Both films debuted to record ratings on Nickelodeon, and a third movie is underway. The web property has also spawned a new television series, Fred The Show, currently airing on Nickelodeon, which is executive produced by Robbins.

Varsity Pictures currently has an overall deal at Lionsgate Television to develop series at broadcast and cable networks. Robbins is also in a first-look deal with CBS Films. The first project to be produced under the pact, The To-Do List, starring Aubrey Plaza, Bill Hader, and Andy Samberg, just completed principal photography and will be released in 2013.

Robbins won a Directors Guild Award, a Peabody Award, and has been nominated for the Emmy Award.

Robbins and Varsity Pictures are represented by UTA.

Speaking at Branded Content Beyond TV