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Speakers + Hosts

Joe Feczko

SVP Marketing Innovation and Integration, Macy's Inc.

Joe Feczko is a man possessed of those unique talents that when combined, add up to a consummate marketing executive. His creative, artistic vision and realistic business perspective has paved his road to success within the walls of some of the world's most distinguished companies like Bloomingdales, Neiman Marcus, Avon and Macy's. A native New Yorker, Joe attended New York University and the Pratt Institute.

Throughout Joe's career he has been recognized for his accomplishments. In 1990, his peers and the visual merchandising industry celebrated him as Visual Merchant of the year. In 1998, the Pratt Institute awarded him their

prestigious "Excellence by Design Award". Recognizing him as a distinguished alumni in 2000, he received the Fashion Associations "American Image Award" and the 2011 Retail Design Luminary Award by DDI magazine.

Today Joe Feczko is a Senior Vice President for Macy's and is overseeing Macy's brand standards nationally, additionally he is responsible for developing innovative marketing concepts and insuring integration across all media nationally including print and broadcast advertising, packaging, graphic design, digital projects and in-store visual presentation.

During his Macy's tenure he has overseen the marketing of their Private Brand programs making I.N.C., Charter Club and Alfani household names. For the past several years Macy's has relied on his organizational strengths to coordinate the conversion of 800 stores to a national branding platform.

While at Bloomingdales as VP of Visual Presentation he was responsible for the visual execution of Bloomingdales national expansion and the installation of several award winning country promotions. At Neiman Marcus, as Senior VP of Marketing, Joe has worked directly with retail legends such as Stanley Marcus, Allen Questrom and Marvin Traub. While at Neiman Marcus he created "THE BOOK" which is still recognized as an icon in retail direct mail advertising.

In 2006 Avon's Andrea Jung sought his expertise to establish their first Global Design organization combining advertising, package design and visual presentation into one creative services organization.

He currently sits on the board of the Luxury Retailer Vivre and the editorial advisory board of DDI magazine. A frequent lecturer at Parsons School of Design and the Fashion Institute of Technology on marketing and merchandising topics. Joe and his wife Maggie currently live in Manhattan and Westport, CT.

Speaking at Activation: Fashion Star