Speakers + Hosts
Anthony Batt is the President of Katalyst, a groundbreaking content studio that creates digital and television programming media for some of the biggest brands in the world. In 2010, Katalyst was named on the year's Top 50 Most Inspiring Innovators by Ad Age and one of Fast Company Magazine's Top 10 Most Innovative Companies. At Katalyst, Anthony drives the creation of some of the most authentic and captivating social programming for brands like Levis, Intel, Virgin Mobile, Nikon and Mountain Dew.
As a digital media pioneer, Anthony has a keen understanding of how to engage audiences and deliver brands a passionate and active user-base through compelling original digital programming. In an industry that routinely accepts the notion of "post and pray," Anthony pushes a far higher ideal for brands, "launch and activate."
Prior to Katalyst, Anthony founded the entertainment-blog powerhouse BUZZMedia and Buzznet.com that helped make music and pop culture super social on the web. He has also played a role in the start of several very successful entrepreneurial ventures with friends including: TROON a boutique agency with James Yaffe; a small mailing list called craigslist.org with Craig Newmark; and a media distribution platform turned data warehousing data engine called GreenPlum with Scott Yara.
Anthony has held a positions at USC Cinema Television & Digital Arts program where he worked to establish a world class digital animation studio, as well as Time Inc. Interactive where he managed the web design, technology and publishing of Time Inc's titles like Time, Fortune, People, Teen People and EW. He also served as a digital technical and creative consultant with TBWA/Chiat Day on the Absolut Vodka's award winning digital media strategy.
Batt is also a part time solipsistic philosopher, music & pop culture anthropologist, occasional warm water long board surfer and most importantly, father to two little girls.
Speaking at The Great Branded Entertainment Debate