Speakers + Hosts
Managing Partner, Head of Content, MEC Entertainment
Chet joined the agency in 2006 to launch MEC Entertainment, which specializes in entertainment strategy and original content creation. Working across languages, genres, and platforms, Chet has led MEC Entertainment to the forefront of branded content.
He and his team have produced television programs, ranging from reality shows to animated movies, for MTV, CBS, NBC, Telemundo, Univision, and A&E, in addition to web series and mobile content with Google, MSN, AOL and more. Highlights include Fix This Kitchen, the A&E home renovation series sponsored by IKEA, which just wrapped its second season and Yes, Virginia, the animated holiday movie which will celebrate its fourth year on CBS this December.
Before joining MEC, Chet was Head of Program Development at Fuse, a 24-hour music television network owned by Cablevision. Prior to Fuse, he formed Kinetic Pictures, a Los Angeles-based production company, which developed high concept film and television projects for CBS, Disney, Universal, Time Warner, and Fox. Chet currently serves on the Entertainment Marketing Committee of the 4A's.
Speaking at CASE STUDY - IKEA: Fix This Kitchen