Speakers + Hosts
Senior Vice President of Promotions and Marketing, Turner Entertainment Ad Sales and Marketing
Dan Riess is senior vice president of promotions and marketing for Turner Entertainment Ad Sales and Marketing. In this capacity, Riess and his team create and implement innovative marketing opportunities for clients across the entertainment networks of TNT and TBS, including the "inContext" portfolio.
Prior to his current role, Riess was vice president of marketing and ad solutions for the Turner New Products Group where he played an instrumental role in generating, executing and managing new products for strategic growth across linear and non-traditional platforms. Riess led portfolio strategy, product development, planning, sell-through and execution across multiple networks. During this time, he was part of the team that spearheaded the launch of TVinContext, which offers advertisers an opportunity to run creative adjacent to contextually relevant scene across a large in-house feature film library.
Since joining Turner in 1997, Riess has held a multitude of ascending positions in key strategic groups. Prior to his position in the Turner New Products Group, Riess served as the head of marketing for GameTap, TBS, Inc.'s broadband video games network that launched October 2005. At GameTap, he oversaw all marketing and programming efforts and played an integral role in developing a brand identity that won fifteen marketing awards, including Ad Week's "Top Spots of 2005." From 2001-2004, Riess was director of TBS Inc. Strategic Planning where he helped build the foundation for CNN Pipeline and developed the concept for CNN's iReport. From 1997-2001, he held a critical role in the positioning development for TNT and CNN Headline News as the manager, then director, of the Turner Marketing Solutions Group - the industry's first-ever, integrated marketing and sales group. Riess began his career in marketing at EMI Music/EMI Records.
Riess earned a bachelor of arts degree in international affairs at Gettysburg College and an MBA at Columbia University School of Business.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
Speaking at LUNCHEON ROUNDTABLES