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Speakers + Hosts

Brian Terkelsen

Global President, MediaVest USA

Brian Terkselen is Chief Executive Officer of MediaVest USA, guiding many of the world's leading marketers including Coca-Cola, Kraft, Microsoft, P&G and Walmart.

Previously, Brian served as Global President, SMG Liquid Thread. Brian began his SMG career in 2003 to build the agency's branded content practice that evolved into LiquidThread in 2010, transforming it into a digitally-led content practice and growing the unit fivefold in two years.

Under Brian's tenure, LiquidThread delivered award-winning programs including CoverGirl's involvement in America's Top Model, the M&M's characters' roles in Entertainment Tonight, new shows such as Blush: The Search for the Next Great Makeup Artist with Max Factor, The Thread Star Style and Celebrity Trends webisodes. In 2008, Advertising Age recognized Brian with its Media Maven accolade. Most recently, in 2011, Brian was awarded with Adweek's Media 'All Star' honor.

Brian is a familiar face in Hollywood and a true entrepreneur. He has been in the entertainment marketing industry since 1992 when he co-founded Eco-Challenge Lifestyles, Inc with Mark Burnett and has served as an Executive Producer for numerous productions of Eco-Challenge on MTV, ESPN and Discovery.

An early adopter of new technologies, Brian created the official Eco-Challenge website - and was one of the first to produced live action, digital sports coverage of an event in 1996. Bitten by the "digital bug", he joined the founders of Quokka Sports as Group General Manager, tasked with creating content in the adventure and sailing genres and managing the overall strategy for programming and negotiated programming deals.

Speaking at Real Impact: A Keynote Conversation with Brian Terkelsen, CEO, MediaVest USA