This session has been added to your personal agenda.

View your updated personal agenda

This session has been removed from your personal agenda.

View your updated personal agenda

You are already signed up for a session in this time slot

Go to the session selection page to make changes

Speakers + Hosts

Doug Scott

President, OgilvyEntertainment

Doug Scott is the President of OgilvyEntertainment, where he has, since June 2006, been developing and producing brand funded entertainment for clients, including Horizons on the BBC for DuPont, Digital Cribs for Cisco, The Invested Life for TD Ameritrade, and an animated series for Capri Sun called The Disadventures of the Direspectoids.

Before Ogilvy, Doug was co-founder of MATTER, where he developed and produced high visibility integrated marketing programs including Diddy Runs the City for Sean Combs, the Lohas Conference for Ford Motor Company and Blender Sessions concert series. Prior to MATTER, Doug was Executive Vice President, Marketing and Branded Entertainment Creative Director at Hypnotic where he developed the Chrysler Million Dollar Film Festival for Daimler Chrysler as well as programs for Reebok, Nintendo and Toyota.

Early in his career, Doug was involved in launching the Hollywood Stock Exchange, a simulated stock market where you could trade movies, stars and music properties; ArtView, a global network of galleries, auction houses and museums and the Red Herring magazine.

Doug is the Honorary U.S. Chairman of the Connected TV Marketing Association (CTVMA), International Director of the Branded Content Marketing Association and a member of the Producers Guild of America (PGA) and International Academy of Television Arts & Sciences.

He is an advisor to Desi Hits, Treehugger, The Disrupt Group and Synner; an active speaker at industry conferences such as MIPTV, The Festival of Media and NATPE, and a guest lecturer at several business schools, including NYU and UCLA. He holds a B.S. in Economics from University of Maryland, College Park.

Speaking at Branded Content Beyond TV