Speakers + Hosts
President, Content Marketing, Electus
Laura Caraccioli-Davis is the Executive Vice President of Advertising for Electus. She is responsible for changing the way content creators and advertisers interact to bring top-quality programming to consumers via the web, TV and film.
At Electus, Laura has spearheaded major deals with top brands such as Proctor & Gamble, Unilever, Maybelline, Fiat, Orbit, and many more. She is responsible for all branded entertainment projects across television, film, and digital for Electus and their partner companies including DumbDumb, Will Arnett and Jason Bateman's digital production studio. DumbDumb projects include Orbit Dirty Shorts which won the 2011 Gold Pencil, Silver Clio Award, and was Shortlisted at the 2011 Cannes Lions Festival and Denny's Always Open which won a Bronze Lion at the 2012 Cannes Lions Festival.
Laura was responsible for pulling three of the largest retailers Macy's, Saks Fifth Avenue and H&M onto the same stage in a groundbreaking multi-platform series Fashion Star where she serves as co-Executive Producer. She also brought on Suave and Maybelline as the hair and makeup partners for the series. Additionally, she is an Executive Producer for the Morgan Spurlock-directed feature documentary Mansome and the NBC special A Michael Bublé Christmas.
Prior to joining Electus, Laura served as Executive Vice President of Starcom MediaVest Group, one of the largest brand communication companies in the world, driving innovation in content, programming and branded entertainment for blue chip clients such as Kellogg's, Disney Studios, Applebee's, Walgreens, Bank of America, Samsung and Blackberry to name a few. As the link between marketers and the entertainment industry, Caraccioli-Davis created exclusive opportunities that integrated brands into the very fabric of pop culture and entertainment and forged extensive relationships throughout the entertainment, media and advertising communities.
For Samsung, Caraccioli-Davis executive produced WCG Ultimate Gamer - an 8-episode, gaming reality series which completed its successful run on SyFy and USA Networks. She also led the orchestration of a multi-channel, fully-integrated initiative with the Time Warner companies for Bank of America around the platform of financial well-being. Additionally, Laura was the thought-leader behind Applebee's key role in NBC's critically-acclaimed Friday Night Lights, a partnership that extended for three seasons. Other Starcom clients for whom Caraccioli-Davis has leveraged the impact of entertainment and pop culture include: Disney, Hallmark, Walgreens, Kashi, Kellogg, Allstate and Nintendo.
Before Starcom MediaVest Group, Laura served as Director of TV Programming at Leo Burnett USA where she executive produced all client-funded programming. In previous years, Laura served as Director of International Co-Production & Sales at PBS/WTTW-TV where she was responsible for selling television formats and negotiating co-production deals.
In addition, Laura sits on NBC's Women Advisory Board. She has also been named by Mediaweek to its prestigious roster of 2003 Media All-Stars and Advertising Age's list of 2002 Media Mavens. At Starcom, Laura has won numerous awards including short-listings at 2009's Valencia Festival of Media Awards and recognition via Promo Magazine's Entertainment Marketing Award, and two MediaWeek Plan of the Year awards. She and her Starcom team have consistently been honored at the Cannes International Advertising Festival. Other external awards include Effies, Buzz Awards and numerous client distinctions.
Speaking at Activation: Fashion Star