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Speakers + Hosts

Russ Axelrod

Branded Entertainment

Russ Axelrod is the former Director of Brand Strategy for Microsoft Advertising's Branded Entertainment and Experiences Team (BEET), widely recognized as the leading team in the industry.

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Speaking at LUNCHEON ROUNDTABLES


Anthony Batt

President, Katalyst

Anthony Batt is the President of Katalyst, a groundbreaking content studio that creates digital and television programming media for some of the biggest brands in the world. In 2010, Katalyst was named on the year's Top 50 Most Inspiring Innovators by Ad Age and one of Fast Company Magazine's Top 10 Most Innovative Companies. At Katalyst, Anthony drives the creation of some of the most authentic and captivating social programming for brands like Levis, Intel, Virgin Mobile, Nikon and Mountain Dew.

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Speaking at The Great Branded Entertainment Debate


Glenn Brown

Director of Promoted Content and Sponsorships, Twitter

Glenn runs Twitter's Promoted Content and Sponsorships team out of New York. The team handles scaled monetization partnerships as well as leading-edge proofs of concept for brands, media companies, and creative agencies.

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Speaking at Branded Content Beyond TV


Laura Caraccioli

President, Content Marketing, Electus

Laura Caraccioli-Davis is the Executive Vice President of Advertising for Electus. She is responsible for changing the way content creators and advertisers interact to bring top-quality programming to consumers via the web, TV and film.

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Speaking at Activation: Fashion Star


Jeremy Chilnick

COO & Head of Production & Partner, Warrior Poets

Jeremy Chilnick is an Emmy nominated film and television producer. He is a partner in Morgan Spurlock's production company, Warrior Poets, where he currently oversees all aspects of production. After co-producing the Shopocalpyse-chronicling documentary What Would Jesus Buy?, as well as the official Cannes selection The Third Wave, Jeremy has gone on to write, produce, and executive-produce multiple films and television shows. Since 2008, Chilnick has co-written and co-produced Where in the World is Osama Bin Laden?, The Simpsons 20th Anniversary Special: In 3-D! on Ice!, and the documentary adaptation of The New York Times best-selling Freakonomics. Most recently, Chilnick has produced and co-written the feature documentaries POM Wonderful Presents: The Greatest Movie Ever Sold, Comic-Con Episode IV: A Fan’s Hope, as well as Mansome. Chilnick also was nominated for a Writer's Guild of America nomination for his work on The Simpsons 20th Anniversary Special: In 3-D! on Ice!.

Speaking at The Great Branded Entertainment Debate


Bill Davenport

President, W+K Entertainment

Wieden + Kennedy Entertainment produces branded and original content. WKE is currently developing and producing tv, film and web projects for P&G, Dodge, Nike and Old Spice. WKE is also developing several original feature film and television properties. Bill is a Wieden + Kennedy partner and 25 year agency veteran.

Speaking at CASE STUDY - Team Mom/Raising an Olympian , The Great Branded Entertainment Debate


Olivier Delfosse

Chief Operating Officer, FremantleMedia Enterprises

Olivier Delfosse is the Vice President, Interactive, Mobile and Digital Content, North America for FremantleMedia Enterprises (FME), based in the company's offices in Burbank, California.

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Speaking at Branded Content Beyond TV


Scott Donaton

Chief Content Officer, Ensemble

Scott Donaton is a veteran content creator and marketing executive who delivers strategic solutions to brands across platforms, including television, web, mobile, social, film, and music. As President and CEO of Ensemble, the branded entertainment arm of IPG Mediabrands, Scott works with both IPG and outside clients to develop collaborative, compelling content that marries creative thinking and production expertise with distribution muscle.

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Speaking at The Great Branded Entertainment Debate


Mike Duffy

Co-Bro, T Group Productions

Mike Duffy is Executive Vice President at T Group Productions overseeing Development and Current under T Group President/Founder, Jenny Daly. He is Executive Producer on Invention USA (History Channel), Mystery Diners (Food Network), Storage Hunters, Swamp Hunters and Container Wars (TruTV) as well as several soon-to-be-announced series and pilots with Bravo, Lifetime, Spike, Animal Planet, A&E, Travel Channel, Oxygen and National Geographic.

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Speaking at LUNCHEON ROUNDTABLES


Joe Feczko

SVP Marketing Innovation and Integration, Macy's Inc.

Joe Feczko is a man possessed of those unique talents that when combined, add up to a consummate marketing executive. His creative, artistic vision and realistic business perspective has paved his road to success within the walls of some of the world's most distinguished companies like Bloomingdales, Neiman Marcus, Avon and Macy's. A native New Yorker, Joe attended New York University and the Pratt Institute.

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Speaking at Activation: Fashion Star


Chet Fenster

Managing Partner, Head of Content, MEC Entertainment

Chet joined the agency in 2006 to launch MEC Entertainment, which specializes in entertainment strategy and original content creation. Working across languages, genres, and platforms, Chet has led MEC Entertainment to the forefront of branded content.

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Speaking at CASE STUDY - IKEA: Fix This Kitchen


Roger Fishman

Founder and CEO, The ZiZo Group

Roger Fishman is President and Founder of The ZiZo Group, Inc. based in Los Angeles.

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Speaking at CASE STUDY - Team Mom/Raising an Olympian


Robert Friedman

CEO

Robert Friedman is a thirty-year veteran of the entertainment business where he developed, produced, marketed and distributed all forms of content across traditional and digital media platforms.

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Speaking at LUNCHEON ROUNDTABLES


Jared Hoffman

President, Generate

Jared Hoffman, a former literary and new media agent at Creative Artists Agency (CAA), joined Generate, an Alloy Digital-owned company, as a partner in 2007. He brings more than a decade of experience in new media and branded content to overseeing Generate Talent Management with founding partners Dave Rath and Kara Welker. Hoffman also serves as President of Branded Entertainment, overseeing day-to-operations and developing and executing strategies for Ford, Microsoft, Microsoft BEET, Mindshare, Ogilvy Entertainment, Team Detroit, Johnson & Johnson, Kimberly-Clark, Britta, Remington, Disney, Trident, Qualcomm, Royal Caribbean and Unilever, among others.

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Speaking at LUNCHEON ROUNDTABLES


Jason Hughes

Head of Branded Content, BSkyB

Jason Hughes was appointed Sky's first Head of Branded Content in March 2010. (Sky is the UK's largest Pay TV broadcaster with over 10.5million customers). During this time he has overseen Sky's strategy and positioning in the emerging UK Product Placement market to which Sky has aired 11 PP deals to date including Award Winning Campaigns for Tresemme in Britain's Next Top Model (2012 Hollis); and Xbox Kinect Sports - winners of Thinkbox's (marketing body for the main UK commercial TV broadcasters) Planning TV Innovation Award in 2012.

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Speaking at UK CASE STUDY - Usain Bolt in a League of (his) Own


Edward Johnston

Executive Producer, EJD Productions, LLC

E.J. Johnston formed EJD Productions with his partner James Deutch to create and produce groundbreaking, interactive programming that would help redefine the integration of brands and entertainment.

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Speaking at Activation: Fashion Star


Mark Koops

President, Trium Entertainment

Mark is the Founder and CEO of Trium Entertainment a new content company that is focused on creating entertainment properties that provide a launching pad for television, digital, ancillary and global licensing businesses and revenue streams. Mark is the former Managing Director of Reveille, a company he helped launch in 2002. Mark is responsible for creating and developing a wide range of innovative programming and content for television and online audiences. He has produced more than 750 hours of television, including 11 seasons of NBC's The Biggest Loser, of which he is co-creator and executive producer. Under his leadership the show became recognized as a standalone health and lifestyle brand by developing tools and products inspired by the show. The Biggest Loser consumer products program has generated over $200 million in spending with presence at more than 25,000 major retailers to date. He was named to Advertising Age's 2008 Marketing 50, and he was ranked 11 out of 50 on The Hollywood Reporter's 2010 Reality Power List.

Speaking at The Great Branded Entertainment Debate


Shira Lazar

Co-Founder, Host and Executive Producer, What's Trending

Shira Lazar is the Host and Executive Producer of the Emmy nominated live interactive show and 24/7 news hub, What's Trending. She is also the Host and Creator of the talk show of YouTube, Partners Project, interviewing the biggest YouTube stars. Named one of Fast Company's 2011 Most Influential Women in Technology and Huffington Post's "Women in Tech to follow on Twitter" , Shira has been the face of the biggest live-streams on the web including, The Oscars and The Grammys among many others. Lazar is a Webby Awards Honoree and IAWTV Winner For Best Web Series Live Host.

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Speaking at Opening Remarks


Kevin McAuliffe

SVP, Client Solutions and Branded Content, NBC Universal Cable Entertainment

Kevin McAuliffe joined NBC Universal from his role as SVP Branded Entertainment for Universal Television Networks when the companies merged in May 2004. McAuliffe is currently the Vice President of the NBC Universal Cable Branded Entertainment Group. His mission - focus on establishing and proactively seeking new television based partnership opportunities for NBC Universal's vast range of brand clients. Reporting into Linda Yaccarion, President NBCUniversal Cable Entertainment & Digital ad sales, McAuliffe is responsible for overseeing content partnership efforts across USA, Syfy, E!, Bravo, Oxygen and Style.

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Speaking at Opening Remarks , The Great Branded Entertainment Debate


Erin McPherson

Head of Content Strategy, Acquisitions and Programming, Yahoo!

Erin leads the video business for the Yahoo Media Network, which is comprised of the U.S. consumer-facing media sites on Yahoo.com, including News, Sports, Finance, the entertainment sites, and Yahoo's new video destination, Yahoo! Screen. Erin oversees both licensed video and the development, production and distribution of original video content across the Network.

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Speaking at LUNCHEON ROUNDTABLES , Branded Content Beyond TV