This session has been added to your personal agenda.

View your updated personal agenda

This session has been removed from your personal agenda.

View your updated personal agenda

You are already signed up for a session in this time slot

Go to the session selection page to make changes



The Great Branded Entertainment Debate

October 23, 2012 - 4:00 PM to 5:15 PM
ROOM: WHARTON BALLROOM
 

On the one hand, you have some marketers saying that the term "branded entertainment" is practically meaningless in an era when product placement is pretty much the norm, brands are becoming their own content companies, and most entertainment experiences come with a brand attached in one way or another. Branded entertainment = entertainment, plain and simple. But on the other hand, some placements are, shall we say, more subtle than others, and not every brand has the creative goods to play in the content space (yet). Here, Ensemble President & CEO, Scott Donaton tackles the big questions about branded entertainment - what is it, does it work, how do we know, and is it actually entertaining? - with an A-list panel representing all sides of the equation.

Anthony Batt - Speaker
President
Katalyst

>> view profile

Jeremy Chilnick - Speaker
COO & Head of Production & Partner
Warrior Poets

>> view profile

Bill Davenport - Speaker
President
W+K Entertainment

>> view profile

Scott Donaton - Moderator
Chief Content Officer
Ensemble

>> view profile

Mark Koops - Speaker
President
Trium Entertainment

>> view profile

Kevin McAuliffe - Speaker
SVP, Client Solutions and Branded Content
NBC Universal Cable Entertainment

>> view profile