The Great Branded Entertainment DebateOctober 23, 2012 - 4:00 PM to 5:15 PM
ROOM: WHARTON BALLROOM
On the one hand, you have some marketers saying that the term "branded entertainment" is practically meaningless in an era when product placement is pretty much the norm, brands are becoming their own content companies, and most entertainment experiences come with a brand attached in one way or another. Branded entertainment = entertainment, plain and simple. But on the other hand, some placements are, shall we say, more subtle than others, and not every brand has the creative goods to play in the content space (yet). Here, Ensemble President & CEO, Scott Donaton tackles the big questions about branded entertainment - what is it, does it work, how do we know, and is it actually entertaining? - with an A-list panel representing all sides of the equation.