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October 23, 2012

7:45 AM - 8:45 AM
REGISTRATION AND CONTINENTAL BREAKFAST
7:45 AM - 6:15 PM
Delegates' Lounge (open 7:45-5:00)
8:45 AM - 9:00 AM
Opening Remarks
9:00 AM - 10:00 AM
Real Impact: A Keynote Conversation with Brian Terkelsen, CEO, MediaVest USA
10:00 AM - 10:10 AM
transition time
10:10 AM - 10:30 AM
(10:10-10:40) Meet The Marketer: Brian Orlando, Sr. Marketing Director, Hellmann's US, Unilever
10:10 AM - 10:30 AM
CASE STUDY - GT Academy
10:30 AM - 10:35 AM
transition time
10:35 AM - 10:55 AM
CASE STUDY - Team Mom/Raising an Olympian
10:55 AM - 11:15 AM
NETWORKING REFRESHMENT BREAK
11:15 AM - 12:15 PM
Activation: Fashion Star
12:15 PM - 1:45 PM
GENERAL NETWORKING LUNCH
12:15 PM - 1:45 PM
LUNCHEON ROUNDTABLES
1:45 PM - 2:45 PM
Branded Content Beyond TV
2:45 PM - 2:55 PM
transition time
2:55 PM - 3:15 PM
UK CASE STUDY - Usain Bolt in a League of (his) Own
3:15 PM - 3:20 PM
transition time
3:20 PM - 3:40 PM
CASE STUDY - IKEA: Fix This Kitchen
3:40 PM - 4:00 PM
NETWORKING REFRESHMENT BREAK
4:00 PM - 5:15 PM
The Great Branded Entertainment Debate
5:15 PM - 6:15 PM
CLOSING COCKTAIL