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Tuesday, October 23, 2012

TimeWHARTON BALLROOMSOHOROUNDTABLESUNION SQUARE
7:45
-
8:45

REGISTRATION AND CONTINENTAL BREAKFAST

Delegates' Lounge (open 7:45-5:00)
8:45
-
9:00
Opening Remarks
   
9:00
-
10:00
Real Impact: A Keynote Conversation with Brian Terkelsen, CEO, MediaVest USA
   
10:00
-
10:10
transition time
10:10
-
10:30
CASE STUDY - GT Academy
(10:10-10:40) Meet The Marketer: Brian Orlando, Sr. Marketing Director, Hellmann's US, Unilever
 
10:30
-
10:35
transition time
10:35
-
10:55
CASE STUDY - Team Mom/Raising an Olympian
   
10:55
-
11:15
NETWORKING REFRESHMENT BREAK
11:15
-
12:15
Activation: Fashion Star
   
12:15
-
1:45
GENERAL NETWORKING LUNCH
LUNCHEON ROUNDTABLES
1:45
-
2:45
Branded Content Beyond TV
   
2:45
-
2:55
transition time
2:55
-
3:15
UK CASE STUDY - Usain Bolt in a League of (his) Own
   
3:15
-
3:20
transition time
3:20
-
3:40
CASE STUDY - IKEA: Fix This Kitchen
   
3:40
-
4:00
NETWORKING REFRESHMENT BREAK
4:00
-
5:15
The Great Branded Entertainment Debate
   
5:15
-
6:15
CLOSING COCKTAIL
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