Jared Hoffman, a former literary and new media agent at Creative Artists Agency (CAA), joined Generate, an Alloy Digital-owned company, as a partner in 2007. He brings more than a decade of experience in new media and branded content to overseeing Generate Talent Management with founding partners Dave Rath and Kara Welker. Hoffman also serves as President of Branded Entertainment, overseeing day-to-operations and developing and executing strategies for Ford, Microsoft, Microsoft BEET, Mindshare, Ogilvy Entertainment, Team Detroit, Johnson & Johnson, Kimberly-Clark, Britta, Remington, Disney, Trident, Qualcomm, Royal Caribbean and Unilever, among others.
Generate is a pioneering full-service studio and talent management company that has emerged as a leading connector for advertising, technology and entertainment companies by executing ideas from concept through production entirely in-house - becoming a premier provider of customized branded content across traditional and digital platforms; a developer and producer of fiction and factual entertainment for a variety of distribution outlets; and home to a prolific talent management division.
In January 2012, Alloy Digital, an affiliate of Alloy, Inc., acquired Generate to form the first of its kind, multi-platform, next generation media company. The new infrastructure, combining Generate's studio and talent management assets with Alloy Digital's top-ranked media and video networks, have created a vertically integrated enterprise consolidating content development, talent management, production, marketing, sales and distribution under one roof.
At Generate, Hoffman has worked closely with founding partners CEO Jordan Levin and President Pete Aronson, producing various television, digital and film properties for NBC, Comedy Central, USA Networks, Lifetime, 20th Century Fox Television, Fox Searchlight, Fremantle Media and TheWB.com. His projects continually break new ground in branded entertainment and digital series.
Hoffman's most recent endeavors include executive producing The Watch, a series for Showtime and Screen Gems, and serving as Executive Producer of AMC's acclaimed digital series Walking Dead: Torn Apart. He executive produced the web series Ocean Views for Mindshare Entertainment and Royal Caribbean, and The Invested Life for TDAmeritrade and Ogilvy Entertainment.
Hoffman is creator and Executive Producer of Parentally Challenged, a pilot for Lifetime with Relativity Real, and a backdoor pilot/digital series called Brandt Point for Fremantle Media. He also created and executive produced a show called Flavor Quest with celebrity chef Michael Chiarello. As leader of Generate's Branded Entertainment group, Hoffman has overseen work on Teen Wolf for MTV and AT&T, 7 Wonders of the Wall for MSN, BermanBraun and Chevy, and on branded content for Microsoft's IE9 for the agency Bradley and Montgomery.
During 11 years at CAA, Hoffman worked in various departments, including the feature film literary division, and was part of the team that built the company's corporate and new media division. He was an early advocate of new media and is recognized for his work at the agency developing corporate and alternative distribution opportunities. He played a key role in creating relationships for the IMAX corporation with Warner Bros., FOX and Sony, which led to IMAX 2D and 3D movie exhibitions of The Matrix, Spider-Man, Star Wars: Episode II, Happy Feet, Polar Express, Charlie and the Chocolate Factory, Batman Begins, Superman Returns and 300.
Hoffman also played an integral role in developing branded entertainment opportunities for worldwide brands including Motorola, IMAX, Nextel, G-3, Harley Davidson, Coca-Cola and Delta Airlines. His work with the Indy Racing League proved vital to its consumer experience redesign, which included launching the IRL Experience tour and developing a television series based on the world of racing for Spelling TV and FOX Television. Hoffman brokered the landmark deal between Major League Baseball, G3 and actress Alyssa Milano to create Touch, the first-ever sports clothing line designed by women for women - one of the top-selling sports clothing lines today.
At CAA, Hoffman helped launch and build the careers of many noteworthy writers, directors, producers and actors. His clients have included writers Eric Abrams (Married with Children), Mike Colton & John Aboud (Best Week Ever), Bill Devlin (Icebreakers), Ethan Lawrence (Asylum), Josh Lobis & Darin Moiselle (Macho Steve, Bobbleheads), David McHugh & Mathew Flannigan (Blonde Ambition), Chris Poole & Mike Arnold (The Grackle), Dave Reynolds (Finding Nemo) and Mike Soccio (King of Queens).
Directors include Peter Askin (Trumbo), Scott Marshall (Keeping Up with the Steins, Blonde Ambition) and Fred Savage (Daddy Day Camp). Also, writer/director Eli Roth (Hostel) and Sal Stabile (Rescue Me, Where God Left His Shoes); writers/directors/producers Brent Bell & Matt Peterman (Stay Alive), and Adam Rifkin (Detroit Rock City, Look); writer/director/actor Trevor Moore (Whitest Kids You Know); writers/actors Cedric the Entertainer and Mike O'Malley (Yes Dear, Searching for Certainty); actors Jessica Simpson and Alyssa Milano; and comedian Artie Lange (Beer League), among others.
Hoffman serves on the board of the University of Texas' Film Institute along with Levin.