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Advisory Board

Erin McPherson

Head of Content Strategy, Acquisitions and Programming, Yahoo!

Erin leads the video business for the Yahoo Media Network, which is comprised of the U.S. consumer-facing media sites on, including News, Sports, Finance, the entertainment sites, and Yahoo's new video destination, Yahoo! Screen. Erin oversees both licensed video and the development, production and distribution of original video content across the Network.

Erin has spent the last five years at Yahoo, during which time she also oversaw the business development and partnerships team for the Yahoo Media Network. Prior to joining Yahoo, Erin was an entertainment attorney at Stone, Meyer, Genow et al., a boutique law firm in Beverly Hills, California, where she represented a wide number of individuals in the film and television industry, including Halle Berry, Kevin Spacey, Daniel Craig, and others. Erin has over 15 years experience in the media industry, including serving as in-house counsel and strategist for LivePlanet, a new media venture founded by Ben Affleck and Matt Damon, and, an internet start-up backed by Idealabs' Bill Gross in partnership with entertainment management and production companies Brillstein-Grey (now Brillstein Entertainment) and 3 Arts.

Erin is a graduate of Middlebury College and Harvard Law School and resides in Los Angeles, California