Director, Head of Original & Branded Entertainment, JWT
Mike Wiese is Director of Branded Entertainment for global advertising agency JWT, where he leads the creative and business development of original programming and entertainment solutions for clients across the network, including digital video, scripted and unscripted film and television, music experience, licensing, talent partnerships and live events. Clients include Macy's, Johnson & Johnson, Royal Caribbean, Unilever, Brand USA Tourism, Nestle, Smirnoff, Schick, HSBC, Rolex and the US Marine Corp, with consultation provided to offices in Singapore, London, Atlanta, and Cairo. Mike also leads JWT's content-related ventures and strategic partnerships in New York.
JWT projects that Mike has developed and produced include: The Bing Bar, Microsoft's live experience and sponsorship with the Sundance Film Festival; the Decisions web series for Bing and MSN with celebrity chef Mario Batali; My Decision, a feature-length documentary with Bing; integrations with MTV, NBC and other media partners; Deepest Dive, a documentary film with Academy Award winner Fisher Stevens for Rolex, the BBC and National Geographic; brand extensions for Macy's acclaimed CBS TV special Yes, Virginia, including a DVD, and storybook via Harper-Collins; Macy's Million Dollar Makeover reality series for Facebook and TLC; MTV International's partnership with Smirnoff for the global Nightlife Exchange Project; Listerine's Will It Kill It? digital video series with CollegeHumor.com; a creative development partnership with The Upright Citizens Brigade for J&J and Nestle; the Worldmakers web series, featuring JWT CEO and Chairman Bob Jeffrey; and Five, a television event movie that premiered on Lifetime in October 2011, executive produced by Jennifer Aniston, co-executive produced by Mike and inspired by a JWT Puerto Rico case study for the Susan G. Komen Foundation.
Prior to JWT, Mike was a member of the executive team that launched United Entertainment Group, a joint venture with United Talent Agency to package entertainment marketing partnerships with brand clients. Some of the deals Mike produced included the TV special Big Green Lies with Fine Living Network, The Angie Martinez Show with BET, a partnership with NASCAR superstar Carl Edwards and The American Legacy Foundation's EX brand; and the creation of mytrainerBob.com, a social network for Bob Harper of NBC's The Biggest Loser. Brand partnerships he led included deals with P&G, Seventh Generation, Clorox, and United Healthcare.