Co-Chief Creative Officer, CAA Marketing
Jesse Coulter is Co-Chief Creative Officer at CAA Marketing, a division of Creative Artists Agency, an entertainment and sports agency based in Los Angeles with offices in New York, London, Nashville, and Beijing. CAA Marketing provides corporate clients with creative solutions that leverage the power of entertainment to build brands and drive business results. CAA Marketing clients include Coca-Cola, Chipotle, General Motors, Mattel, Diageo, Southwest Airlines, QVC, and Best Buy, among others.
CAA Marketing was the driving force behind Coca-Cola's long-standing partnership with American Idol and Hasbro's Transformers film franchise. Recent successes include the first-ever Cannes Lions Grand Prix for Branded Content and Entertainment for Chipotle's innovative content-driven "Cultivate" campaign which included the short film Back to the Start featuring Willie Nelson covering Coldplay. The campaign was also the winner of the Cannes Lions Grand Prix for Film and "Best in Show" at the Andy Awards, Clio Awards, AICP Awards and One Show Entertainment, in addition to being recognized in the Creative Review 2012 Annual as "Best in Book" and as one of TED's Ads Worth Spreading. Other successes include the first and second brand films ever accepted to the Sundance Film Festival; the first-ever live interactive show on Hulu; Mitchum's television show and social media search for The Hardest Working Person In America; Dell's search for America's Favorite Small Business; and Mattel's momentum in entertainment with seven feature films currently in development including Hot Wheels, Monster High, and Masters of the Universe. Coulter's work for the agency extends beyond marketing; he is also helping to develop products, brands and content for the agency's professional athletes, musicians, and motion picture talent.
Coulter began his career as an intern at Wieden + Kennedy Portland followed by Lowe and Partners San Francisco and Leagas Delaney San Francisco in 1999. In 2003, he left San Francisco for Wieden+Kennedy New York, where he worked with Nike, ESPN, and others.
Before joining CAA Marketing in 2006, Coulter pushed the boundaries of brand storytelling with the creation of branded music videos featuring rapper Common for Nike's brand Jordan and The Black Eyed Peas for the NBA that aired on BET and MTV respectively. In 2006, Coulter won the top interactive award at Cannes, the Cyber Grand Prix Lion, for a viral film featuring Marc Ecko tagging Air Force One. Coulter has also directed TV spots for ESPN and a Webby Award-winning campaign for GAP.
Coulter graduated from University of Oregon with a degree in Journalism and Communications.