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Advisory Board

Advisory Board Chair

Kevin McAuliffe

SVP, Client Solutions and Branded Content, NBC Universal Cable Entertainment

Kevin McAuliffe joined NBC Universal from his role as SVP Branded Entertainment for Universal Television Networks when the companies merged in May 2004. McAuliffe is currently the Vice President of the NBC Universal Cable Branded Entertainment Group. His mission - focus on establishing and proactively seeking new television based partnership opportunities for NBC Universal's vast range of brand clients. Reporting into Linda Yaccarion, President NBCUniversal Cable Entertainment & Digital ad sales, McAuliffe is responsible for overseeing content partnership efforts across USA, Syfy, E!, Bravo, Oxygen and Style.

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Speaking at Opening Remarks , The Great Branded Entertainment Debate

Advisory Board Co-Chairs

Mike Duffy

Co-Bro, T Group Productions

Mike Duffy is Executive Vice President at T Group Productions overseeing Development and Current under T Group President/Founder, Jenny Daly. He is Executive Producer on Invention USA (History Channel), Mystery Diners (Food Network), Storage Hunters, Swamp Hunters and Container Wars (TruTV) as well as several soon-to-be-announced series and pilots with Bravo, Lifetime, Spike, Animal Planet, A&E, Travel Channel, Oxygen and National Geographic.

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Mike Wiese

Director, Head of Original & Branded Entertainment, JWT

Mike Wiese is Director of Branded Entertainment for global advertising agency JWT, where he leads the creative and business development of original programming and entertainment solutions for clients across the network, including digital video, scripted and unscripted film and television, music experience, licensing, talent partnerships and live events. Clients include Macy's, Johnson & Johnson, Royal Caribbean, Unilever, Brand USA Tourism, Nestle, Smirnoff, Schick, HSBC, Rolex and the US Marine Corp, with consultation provided to offices in Singapore, London, Atlanta, and Cairo. Mike also leads JWT's content-related ventures and strategic partnerships in New York.

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Speaking at Activation: Fashion Star , LUNCHEON ROUNDTABLES

Chairman Emeritus

Doug Scott

President, OgilvyEntertainment

Doug Scott is the President of OgilvyEntertainment, where he has, since June 2006, been developing and producing brand funded entertainment for clients, including Horizons on the BBC for DuPont, Digital Cribs for Cisco, The Invested Life for TD Ameritrade, and an animated series for Capri Sun called The Disadventures of the Direspectoids.

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Speaking at Branded Content Beyond TV

Advisory Board Members

Jesse Coulter

Co-Chief Creative Officer, CAA Marketing

Jesse Coulter is Co-Chief Creative Officer at CAA Marketing, a division of Creative Artists Agency, an entertainment and sports agency based in Los Angeles with offices in New York, London, Nashville, and Beijing. CAA Marketing provides corporate clients with creative solutions that leverage the power of entertainment to build brands and drive business results. CAA Marketing clients include Coca-Cola, Chipotle, General Motors, Mattel, Diageo, Southwest Airlines, QVC, and Best Buy, among others.

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Bill Davenport

President, W+K Entertainment

Wieden + Kennedy Entertainment produces branded and original content. WKE is currently developing and producing tv, film and web projects for P&G, Dodge, Nike and Old Spice. WKE is also developing several original feature film and television properties. Bill is a Wieden + Kennedy partner and 25 year agency veteran.

Speaking at CASE STUDY - Team Mom/Raising an Olympian , The Great Branded Entertainment Debate

Robert Friedman


Robert Friedman is a thirty-year veteran of the entertainment business where he developed, produced, marketed and distributed all forms of content across traditional and digital media platforms.

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Jared Hoffman

Co-President, Generate

Jared Hoffman, a former literary and new media agent at Creative Artists Agency (CAA), joined Generate, an Alloy Digital-owned company, as a partner in 2007. He brings more than a decade of experience in new media and branded content to overseeing Generate Talent Management with founding partners Dave Rath and Kara Welker. Hoffman also serves as President of Branded Entertainment, overseeing day-to-operations and developing and executing strategies for Ford, Microsoft, Microsoft BEET, Mindshare, Ogilvy Entertainment, Team Detroit, Johnson & Johnson, Kimberly-Clark, Britta, Remington, Disney, Trident, Qualcomm, Royal Caribbean and Unilever, among others.

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Erin McPherson

Head of Content Strategy, Acquisitions and Programming, Yahoo!

Erin leads the video business for the Yahoo Media Network, which is comprised of the U.S. consumer-facing media sites on, including News, Sports, Finance, the entertainment sites, and Yahoo's new video destination, Yahoo! Screen. Erin oversees both licensed video and the development, production and distribution of original video content across the Network.

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Speaking at LUNCHEON ROUNDTABLES , Branded Content Beyond TV

Chantal Rickards

Chief Executive Officer, MEC UK

Chantal Rickards is Head of Programming & Branded Content at MEC in London for the EMEA region. She arrived in June '07 from UKTV, a network of channels owned by BBC Worldwide and Virgin Media. She had spent nearly six years in commissioning and channel management for the BBC, concentrating on their lifestyle channels: UKTV Style, UKTV Food and UKTV Gardens. Her programmes ranged in style from serious documentaries to practical 'how to' lifestyle series. While there she had responsibility for commissioning and executive producing up to 16 television series a year. She was also responsible for acquisitions and scheduling during her time there.

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Speaking at LUNCHEON ROUNDTABLES , UK CASE STUDY - Usain Bolt in a League of (his) Own

Evan Shapiro

Principal, Participant Television

Evan Shapiro joined Participant Media in May 2012 as President of Participant Television. Shapiro is responsible for the conception, development, and production of original television programming that will follow the company's model of commercial and socially relevant entertainment.

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Speaking at LUNCHEON ROUNDTABLES , Branded Content Beyond TV

Tom Weeks

SVP & Group Director, LiquidThread Chicago

In his role as SVP/Group Director of LiquidThread Chicago, Tom Weeks leads a 40-person team on all clients, including Kellogg, Walgreens, Samsung and Mars/Wrigley to name a few. A 23-year veteran of the advertising and entertainment industry, Weeks has helped set the industry standard for creating and executing strategic content opportunities, entertainment property tie-ins and brand-inspired content across many platforms and clients.

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