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Speakers
David ArmourFounder, Endemol USA Inc David is currently VP, Development, Programming & Sales, Digital Media, for Endemol, the worldʼs largest independent production company (Big Brother, Wipeout, Extreme Makeover: Home Edition, etc.) Speaking at Branded Reality with Endemol and Kidz Bop 
Russ AxelrodDirector of Branded Entertainment, Microsoft Corporation Russ Axelrod is the Director of Brand Strategy for Microsoft Advertising’s Branded Entertainment and Experiences Team (BEET), widely recognized as the leading team in the industry. Speaking at LUNCHEON ROUNDTABLES 
Chris BrussExecutive Producer, Branded Entertainment, Funny Or Die As the Executive Producer of Branded Entertainment at Funny Or Die, Chris Bruss oversees all branded entertainment development and production. Prior to working at FOD, Chris worked in the Business Development group at the Creative Artists Agency (CAA) - working with their digital team to help package premium online video content (both branded and talent-driven) and working as an entertainment strategy consultant for emerging web start-up companies. Since arriving at FOD, Chris has worked on campaigns for clients such as Nissan, Svedka, and T-Mobile - and oversaw development and production on the Ultimate Halo Smackdown video for Microsoft's X-Box, winner of this year’s Webby Award for Best Branded Entertainment Video. Chris works out of FOD's Hollywood office. Speaking at Custom Digital Content as business driver - Where's the ROI? 
Tony ChapmanPartner & CEO, Capital C Tony Chapman is the Founder and CEO of Capital C, an international award winning communications firm that has been nominated this year for both Agency and Digital Agency of the Year. They were the force behind 'Bridezilla' a social media campaign that hijacked pop culture for 21 days and has since been covered in documentaries produced in Canada, Australia and the United Kingdom. Capital C has been in the television, magazine and digital content creation business for over 15 years and they recently teamed up with Temple Street Productions to expand their practice globally. Speaking at Going Global: Branded Content Takes on the World 
Cliff ChenfeldCo-CEO, Razor & Tie and Kidz Bop Cliff Chenfeld, the Co-CEO of Razor & Tie and Kidz Bop, was born in Albany, NY and moved to Columbus Ohio when he was 10. After graduating from Ohio State University in 1981 with honors and a degree in Political Science, Chenfeld took a year off during which he worked as a musician and at a record store. Speaking at Branded Reality with Endemol and Kidz Bop 
Frank Cooper IIICMO, Global Consumer Engagement, PepsiCo As Chief Marketing Officer of Global Consumer Engagement for PepsiCo, Inc., Frank Cooper III is charged with leading brand marketing strategy, brand development, and brand activation for global platforms across all beverages. In this role, he expands his North American duties to include all territories throughout the world. In addition to leading the development of the consumer engagement model, Cooper also leads Global Media, Global Entertainment, and Digital Engagement. In that capacity, he has served as the lead negotiator on PepsiCo’s renewal of a multi-billion dollar deal with the NFL, led the negotiations and creative development of Pepsi’s partnership with the hit television show The X Factor, and charted a new course for digital through exclusive partnerships (e.g., Foursquare, Twitter), original content development, and real-time marketing. Speaking at What works and why: The measurement question 
Paul DayVP Branded Content & Digital Media, Cineflix As Cineflix’s Vice President, Branded Content and Digital Media, Paul Day is responsible for promoting and coordinating ad-funded production opportunities with brand sponsors and broadcasters/networks, and for developing other tie-ins such as publishing deals, web-based initiatives, content for digital platforms, and licensed merchandising, all in an effort to capitalize on Cineflix’s extensive talent and intellectual property base. Speaking at Going Global: Branded Content Takes on the World 
Mariana DimitrovaExecutive Marketing Director Unilever Foods, Ogilvy & Mather At Ogilvy, Mariana Dimitrova has been privileged to work on some of the world’s most iconic brands—Pepsi, Shell, Absolut Vodka, Hellmann's. Speaking at (10:45-11:15) Meet the Marketer: Brian Orlando, Sr. Marketing Director, Hellmans US, Unilever 
Tom DunlapExecutive Producer, RSA Films Inc Tom Dunlap joined RSA Films in July 2009 as an executive producer. Dunlap was formerly Deutsch, Los Angeles' SVP/head of integrated production. Tom heads new business opportunities for the global RSA companies in the digital and entertainment worlds. Prior to RSA Films, Before he joined Deutsch in 2007, Dunlap was a veteran of Advertising Agencies, Deutsch, TBWA\Chiat\Day, Los Angeles and Wieden + Kennedy, Amsterdam, where he oversaw production of Coca-Cola's Happiness Factory spot. Speaking at Scott Free and RSA answer the “Call” for captivating branded entertainment 
Jocelyn EganSenior Vice President, Discovery Solutions, Discovery Communications Jocelyn Egan serves as senior vice president, Discovery Solutions, the division dedicated to large-scale, cross-platform advertising sales deals and branded entertainment partnerships. Egan reports to Joe Abruzzese, president, advertising sales, Discovery Communications. Speaking at Original Television – “Curious” about cross-platform brand integration? 
François FlorentinyManaging Director, ITV Studios France Before joining ITV, François was previously founder of Flow Productions (2004) and a creative consultant for numerous international productions such as Télé Image, Coyote, Extreme Sports Channel, (ChelloMedia), Scarlett Productions, NRJ12, Zadig Productions, ARTE, TLC, Nordisk and Banijay. Speaking at Going Global: Branded Content Takes on the World 
Robert FriedmanPresident of Media & Entertainment, @radical.media Robert Friedman is President of @radical.media’s global media and entertainment company dedicated to the creation and distribution of entertainment including TV, film, digital media, and branded content across multiple platforms. A few of the company’s feature film assets include the Academy Award winning The Fog of War, Grammy Award winning Concert for George, Jay-Z’s Fade to Black, and Bon Jovi: When We were Beautiful, which recently premiered at the Tribeca Film Festival and Showtime. Numerous TV credits include the Emmy winning History Channel’s 10 Days that Unexpectedly Changed America, Grey Goose’s Iconoclasts, the pilot episode of the Emmy and Golden Globe award-winning series Mad Men, for AMC, Nike’s Battlegrounds, Britney: For the Record for MTV, and Oprah Winfrey Presents Masterclass for the new OWN channel, among others. In addition, @radical.media developed and manages driverTV, a first-of-its kind, hi-def video-on-demand channel and multi-platform media destination built to transform the way consumers shop for cars. Speaking at In Conversation with @radical.media's Jon Kamen and Robert Friedman 
Colby GainesMember, Back Roads Entertainment Colby Gaines is an Emmy-nominated executive producer and the founder of Back Roads Entertainment. Previously, he was the co-founder and owner of Leftfield Pictures, a production company well known for producing hundreds hours of reality-based programming including American Restoration, Oddities and Pawn Stars. Speaking at The Pitch and the Process, LUNCHEON ROUNDTABLES 
Jon KamenChairman & CEO, @radical.media Jon has been in the advertising business for over 40 years. And as much as that thought scares him, somehow he has managed to remain relevant and as actively engaged today as when he first dropped out of school and joined the circus in the first place. Speaking at In Conversation with @radical.media's Jon Kamen and Robert Friedman 
Christie Kawada, Ph.D.SVP, Strategic Marketing Science, The Nielsen Company Speaking at What works and why: The measurement question 
Michelle KleinVice President Smirnoff Global Marketing Communications & Digital, Diageo As the Vice President of Content, Digital & Communications, Michelle Klein oversees Smirnoff's global communications across a range of media channels. For the past five years, she has focused on step changing the brand’s digital and social presence, creating marketing programs that focus on consumer co-creation, both physically and digitally. More recently, Michelle orchestrated Smirnoff’s worldwide participation platform – The Smirnoff Nightlife Exchange Project – where 50 countries swapped the best of their nightlife on one record-breaking night. Now in its second year, the campaign leverages social media as the common thread throughout the activity, engaging over 10 million people globally. This year, the project features Madonna, who, in partnership with Smirnoff, will search for the world’s best dancer to join her as part of her next tour. The search culminates in a global dance-off on November 12th. Speaking at Going Global: Branded Content Takes on the World 
Mary LisioSVP Non Fiction & Branded Entertainment, Scott Free Productions Mary Lisio is the Senior Vice President of Non-Fiction and Branded Entertainment at Scott Free Productions where she oversees all non-scripted projects. Lisio comes to Scott Free from Actual Reality Pictures, a non-fiction production company headed by RJ Cutler. While there, she oversaw the developments of multiple reality series for network, cable, and online as well as the feature documentary, THE SEPTEMBER ISSUE, which premiered at the 2009 Sundance Film Festival. She also spent several years at Wieden Speaking at Scott Free and RSA answer the “Call” for captivating branded entertainment 
Kevin McAuliffeVice President, Branded Entertainment Group, NBC Universal Cable Entertainment Kevin McAuliffe is currently Vice President of the NBC Universal Cable Branded Entertainment Group, having joined NBC Universal from his role as SVP Branded Entertainment for Universal Television Networks when the companies merged in May 2004. Speaking at LUNCHEON ROUNDTABLES 
Ned McNeilageCreative Director, CAA Marketing, Creative Artists Agency Ned McNeilage is a Creative Director at CAA Marketing, a division of Creative Artists Agency (CAA), an entertainment and sports agency with offices in Los Angeles, New York, London, Nashville, Beijing and Dubai. CAA Marketing provides corporate clients with creative solutions that leverage the power of entertainment to build brands and drive business results. CAA Marketing clients include Coca-Cola, Microsoft Bing, Diageo, Best Buy, Mattel, Dell, Southwest Airlines and General Motors. Speaking at Branded Content that celebrates the everyday badass, The Pitch and the Process |
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