Sessions - Branded Entertainment Forum

7:45 AM - 8:45 AM

REGISTRATION & CONTINENTAL BREAKFAST

7:45 AM - 5:00 PM

DELEGATES' LOUNGE (open 7:45 - 5:00)

8:45 AM - 9:00 AM

Opening Remarks

9:00 AM - 10:15 AM

In Conversation with @radical.media's Jon Kamen and Robert Friedman

10:15 AM - 10:30 AM

Social Content - Is it the 'global watercooler'?

10:30 AM - 10:45 AM

Branded Content that celebrates the everyday badass

10:45 AM - 11:00 AM

Original Television - "Curious" about cross-platform brand integration?

10:45 AM - 11:15 AM

(10:45-11:15) Meet the Marketer: Brian Orlando, Sr. Marketing Director, Hellmans US, Unilever

11:00 AM - 11:15 AM

Branded Reality with Endemol and Kidz Bop

11:15 AM - 11:30 AM

NETWORKING COFFEE BREAK

11:30 AM - 12:30 PM

Going Global: Branded Content Takes on the World

12:30 PM - 1:45 PM

LUNCHEON ROUNDTABLES

12:30 PM - 1:45 PM

GENERAL NETWORKING LUNCH

1:45 PM - 2:50 PM

What works and why: The measurement question

2:50 PM - 3:05 PM

The evolution of a media partnership - Coca-Cola and American Idol

2:50 PM - 3:20 PM

(2:50-3:20) Meet the Marketer: Dan Sanborn, VP of Brand PR and Entertainment Marketing, Diageo

3:05 PM - 3:20 PM

Custom Digital Content as business driver - Where's the ROI?

3:20 PM - 3:35 PM

Scott Free and RSA answer the "Call" for captivating branded entertainment

3:35 PM - 3:50 PM

AFTERNOON BREAK

3:50 PM - 4:50 PM

The Pitch and the Process

4:50 PM - 5:45 PM

CLOSING COCKTAIL