Agenda This session has been added. Close this window This session has been removed. Close this window Search Sessions Search all sessions: View all sessions in a list Thursday, October 20, 2011 Time WHARTON BALLROOM SOHO ROUNDTABLES UNION SQUARE 7:45 - 8:45 REGISTRATION & CONTINENTAL BREAKFAST DELEGATES' LOUNGE (open 7:45 - 5:00) 8:45 - 9:00 Opening Remarks     9:00 - 10:15 In Conversation with @radical.media's Jon Kamen and Robert Friedman     10:15 - 10:30 Social Content - Is it the 'global watercooler'?     10:30 - 10:45 Branded Content that celebrates the everyday badass     10:45 - 11:00 Original Television - "Curious" about cross-platform brand integration? (10:45-11:15) Meet the Marketer: Brian Orlando, Sr. Marketing Director, Hellmans US, Unilever Sponsored by:       11:00 - 11:15 Branded Reality with Endemol and Kidz Bop   11:15 - 11:30 NETWORKING COFFEE BREAK 11:30 - 12:30 Going Global: Branded Content Takes on the World     12:30 - 1:45 GENERAL NETWORKING LUNCH LUNCHEON ROUNDTABLES 1:45 - 2:50 What works and why: The measurement question     2:50 - 3:05 The evolution of a media partnership - Coca-Cola and American Idol (2:50-3:20) Meet the Marketer: Dan Sanborn, VP of Brand PR and Entertainment Marketing, Diageo Sponsored by:       3:05 - 3:20 Custom Digital Content as business driver - Where's the ROI?   3:20 - 3:35 Scott Free and RSA answer the "Call" for captivating branded entertainment     3:35 - 3:50 AFTERNOON BREAK 3:50 - 4:50 The Pitch and the Process     4:50 - 5:45 CLOSING COCKTAIL Back to Top

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