Doug Scott

President, OgilvyEntertainment

Doug Scott is the President of OgilvyEntertainment, where he has, since June 2006, been developing and producing brand funded entertainment for clients, including The Business of Innovation for IBM, Digital Cribs for Cisco, The Invested Life for TD Ameritrade, and an animated series for Capri Sun.

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Robert Friedman

President of Media & Entertainment, @radical.media

Robert Friedman is President of @radical.media’s global media and entertainment company dedicated to the creation and distribution of entertainment including TV, film, digital media, and branded content across multiple platforms. A few of the company’s feature film assets include the Academy Award winning The Fog of War, Grammy Award winning Concert for George, Jay-Z’s Fade to Black, and Bon Jovi: When We were Beautiful, which recently premiered at the Tribeca Film Festival and Showtime. Numerous TV credits include the Emmy winning History Channel’s 10 Days that Unexpectedly Changed America, Grey Goose’s Iconoclasts, the pilot episode of the Emmy and Golden Globe award-winning series Mad Men, for AMC, Nike’s Battlegrounds, Britney: For the Record for MTV, and Oprah Winfrey Presents Masterclass for the new OWN channel, among others. In addition, @radical.media developed and manages driverTV, a first-of-its kind, hi-def video-on-demand channel and multi-platform media destination built to transform the way consumers shop for cars.

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Speaking at In Conversation with @radical.media's Jon Kamen and Robert Friedman

Evan Shapiro

President, IFC tv and Sundance Channel

As president of IFC tv and Sundance Channel, Evan Shapiro oversees the strategic development, management and operation of IFC and Sundance Channel, television’s premier independent film networks. Shapiro was named to this post in June 2008. Since then, he has had a tremendous impact on both networks, strategically evolving the brands in response to the rapidly changing programming delivery technologies, industry trends and issues critical to their audiences.

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Speaking at What works and why: The measurement question, The Pitch and the Process

Russ Axelrod

Director of Branded Entertainment, Microsoft Corporation

Russ Axelrod is the Director of Brand Strategy for Microsoft Advertising’s Branded Entertainment and Experiences Team (BEET), widely recognized as the leading team in the industry.

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Speaking at LUNCHEON ROUNDTABLES

Anthony Batt

President, Katalyst Films

Anthony Batt is the President of Katalyst, a groundbreaking content studio that creates digital and television programming media for some of the biggest brands in the world. In 2010, Katalyst was named on the year’s Top 50 Most Inspiring Innovators by Ad Age and one of Fast Company Magazine’s Top 10 Most Innovative Companies. At Katalyst, Anthony drives the creation of some of the most authentic and captivating social programming for brands like Levis, Intel, Nikon and Mountain Dew.

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Frank Cooper III

CMO, Global Consumer Engagement, PepsiCo

As Chief Marketing Officer of Global Consumer Engagement for PepsiCo, Inc., Frank Cooper III is charged with leading brand marketing strategy, brand development, and brand activation for global platforms across all beverages. In this role, he expands his North American duties to include all territories throughout the world. In addition to leading the development of the consumer engagement model, Cooper also leads Global Media, Global Entertainment, and Digital Engagement. In that capacity, he has served as the lead negotiator on PepsiCo’s renewal of a multi-billion dollar deal with the NFL, led the negotiations and creative development of Pepsi’s partnership with the hit television show The X Factor, and charted a new course for digital through exclusive partnerships (e.g., Foursquare, Twitter), original content development, and real-time marketing.

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Speaking at What works and why: The measurement question

Bill Davenport

President, W+K Entertainment

Speaking at LUNCHEON ROUNDTABLES

John Ferriter

Managing Director, Octagon Entertainment

John Ferriter is the Managing Director of Octagon Entertainment.

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Colby Gaines

Member, Back Roads Entertainment

Colby Gaines is an Emmy-nominated executive producer and the founder of Back Roads Entertainment. Previously, he was the co-founder and owner of Leftfield Pictures, a production company well known for producing hundreds hours of reality-based programming including American Restoration, Oddities and Pawn Stars.

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Speaking at The Pitch and the Process, LUNCHEON ROUNDTABLES

Jae Goodman

Co-head and Chief Creative Officer, CAA Marketing/Creative Artists Agency

Jae Goodman is Co-Head and Chief Creative Officer of CAA Marketing, a division of Creative Artists Agency (CAA), an entertainment and sports agency with offices in Los Angeles, New York, London, Nashville, Dubai and Beijing. CAA Marketing provides corporate clients with creative solutions that leverage the power of entertainment to build brands and drive business results. CAA Marketing clients include Coca-Cola, General Motors, Mattel, Diageo, Dell, Southwest Airlines, Microsoft’s BING, Chipotle, and Best Buy, among others.

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Kevin McAuliffe

Vice President, Branded Entertainment Group, NBC Universal Cable Entertainment

Kevin McAuliffe is currently Vice President of the NBC Universal Cable Branded Entertainment Group, having joined NBC Universal from his role as SVP Branded Entertainment for Universal Television Networks when the companies merged in May 2004.

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Speaking at LUNCHEON ROUNDTABLES

Noah Syken

U.S. Media Planning Sports & Entertainment Advertising and Branded Content, IBM

Mike Wiese

Director of Branded Entertainment, JWT

Mike Wiese is Director of Branded Entertainment for global advertising agency JWT. Mike leads the creation of original programming and entertainment solutions for clients across the network, working in all formats, including digital entertainment, scripted and unscripted television, documentary film, music, and live events. He also leads proprietary JWT entertainment initiatives for the agency.

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Speaking at Going Global: Branded Content Takes on the World, LUNCHEON ROUNDTABLES