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Branded entertainment = entertainment

On the one hand, you have some marketers saying that the term "branded entertainment" is practically meaningless in an era when product placement is pretty much the norm, brands are becoming their own content companies, and most entertainment experiences come with a brand attached in one way or another. Branded entertainment = entertainment, plain and simple. But on the other hand, some placements are, shall we say, more subtle than others, and not every brand has the creative goods to play in the content space (yet). At realscreen's Branded Entertainment Forum Ensemble President & CEO, Scott Donaton tackles the big questions about branded entertainment - what is it, does it work, how do we know, and is it actually entertaining? - with an A-list panel representing all sides of the equation.

Anthony Batt
President
Katalyst

Jeremy Chilnick
Partner, Head of Production
Warrior Poets

Bill Davenport
President
W+K Entertainment

Scott Donaton
President and CEO
Ensemble

Mark Koops
Founder & CEO
Trium Entertainment

Kevin McAuliffe
SVP Branded Entertainment Group
NBC Universal Cable Entertainment

Brand marketers, creative and media buying agencies, content producers and execs from television networks and digital platforms will engage in a day of A-list panels, compelling case studies, and intimate breakouts to decipher cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment. The agenda is developed by realscreen's Branded Entertainment Forum advisory board, featuring the brightest and best minds in the branded entertainment world and features a roster of world-class speakers. The program is hosted on Tuesday, October 23 at the Sentry Centers in the heart of Midtown Manhattan.

Click here to register or call Joel Pinto at 416-408-2300 ext. 650.

JOIN THE WHO'S WHO IN BRANDED ENTERTAINMENT IN NYC

Want to venture beyond the box? Hear firsthand how it's being done successfully in a conversation helmed by Evan Shapiro, President, Participant TelevisionBranded Content Beyond TV. Video portals such as YouTube and Yahoo! have brought brands to the table for myriad online projects, including factual and lifestyle entertainment-oriented web series and specials. Get ready to learn from the best as panellist Brian Robbins, Founder & President, Varsity Pictures/Awesomeness TV and Glenn Brown, Director, Business Development at Twitter, discuss how the ever evolving multi-screen world is beginning to influence conventional onscreen entertainment, consequently morphing a viewer into a viewser.

The day wraps in a not to be missed debate tackled by Scott Donaton, President and CEO, Ensemble and panellists Bill Davenport, President, Wieden + Kennedy Entertainment and Mark Koops, Founder & CEO, Trium Entertainment as they discuss and dissect the term "branded entertainment."

Bill Davenport
President
W+K Entertainment

Scott Donaton
President & CEO
Ensemble

Mark Koops
Founder & CEO
Trium Entertainment

Brian Robbins
Founder & President
Varsity Pictures /
Awesomeness TV

Evan Shapiro
President
Participant Television

The Branded Entertainment Forum takes place at Sentry Centers in Manhattan and is produced by realscreen the team behind the realscreen Summit and realscreen West, with the input of a high-level advisory board helmed by Kevin McAuliffe, SVP Branded Entertainment Group, NBC Universal Cable Entertainment.

Check out who's already registered to gain the competitive edge in branded entertainment and make sure you join them to engage in a day of learning, inspiration and networking.

10 MORE REASONS TO REGISTER

A trademark of realscreen's conferences is the unprecedented opportunity given to delegates to network with industry experts. The third edition of realscreen's Branded Entertainment Forum is no exception and continues the tradition, offering delegates the opportunity to lunch with a leader in the branded content space as part of their full conference registration.

Look who's confirmed to host a roundtable!

Russ Axelrod Branded Entertainment Executive  

Mike Duffy
Managing Director of Branded Content Electus

Robert Friedman  

Jared Hoffman Managing Partner & President Branded Entertainment Generate

Erin McPherson
VP & Head of Originals & Video Programming Yahoo!

Chantal Rickards
Head of Programming & Branded Content MEC UK

Dan Riess
Senior Vice President of Promotions & Marketing
Turner Entertainment Ad Sales & Marketing

Evan Shapiro President
Participant Television

Tom Weeks
Senior Vice President & Group Director LiquidThread Chicago

Mike Wiese
Director of Branded Entertainment
JWT

The opportunity to engage with experts in the branded entertainment arena at the luncheon roundtables is second to none, and you need to be registered in order to sign up. Take advantage of the opportunity to land you spot at a table with the expert of your choice and save money at the same time by registering by this Friday, September 21 at our early bird rate! Realscreen's Branded Entertainment Forum is designed to provide valuable intelligence regarding the increasingly important intersection between advertising and entertainment. Brand marketers, creative agencies, content producers and execs from television networks and digital platforms will engage in a day of A-list panels, compelling case studies, and intimate breakouts to decipher cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment.

TALK ABOUT A WINNING PARTNERSHIP

This year's Branded Entertainment Forum is designed to showcase the cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment.

Join NBC's Fashion Star creators Laura Caraccioli-Davis, EVP of Advertising, Electus, James Deutch and E.J. Johnston, Executive Producers at EJD Productions and Joe Feczko, EVP Chief Creative Officer, Macy's Inc., in a conversation moderated by Mike Wiese, Director of Branded Entertainment, JWT, as they discuss a partnership between producer, network, brand and consumer that leaves everyone a winner.

Laura Caraccioli-Davis
Executive Vice President of Advertising
Electus

James Deutch
Co-founder/ Executive Producer
EJD Productions LLC

Joe Feczko
SVP Marketing Innovation and Integration
Macy's Inc.

E.J. Johnston
Co-founder/ Executive Producer
EJD Productions LLC

Mike Wiese
Director of Branded Entertainment
JWT

The NBC'S Fashion Stars Story is one of several case studies and panels carefully selected in consultation with our all-star advisory board to engage content producers, brand marketers, creative and media agencies and execs from television networks and digital platforms in a day designed to decipher cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment. You can see who`s already registered to attend here.

Be sure to register by September 21 to take advantage of the early bird rate break!

Nissan And Sony PlayStation Case Study On Tap

Joining this year's speaker line-up at realscreen's Branded Entertainment Forum are Dave O'Connor, executive producer, Media & Entertainment, @radical.media and Brian O'Rourke, executive producer, TBWA\Chiat\Day. Drawing examples from the success of their Nissan and Sony PlayStation partnered reality TV series GT Academy, they will explain why high-stakes reality TV is the right road to travel for further brand exposure.

Dave O'Connor
Executive Producer
Media & Entertainment, @radical.media

Brian O'Rourke
Executive Producer
TBWA\Chiat\Day

Be sure to register by September 21 to take advantage of the early bird rate break.The GT Academy Story is one of several case studies and panels carefully selected in consultation with our all-star advisory board to engage content producers, brand marketers, creative and media agencies and execs from television networks and digital platforms in a day designed to decipher cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment. You can see who`s already registered to attend here

MEC's CHET FENSTER JOINS SPEAKER LINE UP

Returning to New York on October 23, realscreen's Branded Entertainment Forum is set to focus on the creative process behind the deals and opportunities within the branded content space of the unscripted realm.

Joining this year speaker line-up is Chet Fenster, managing partner of MEC Entertainment. Hot off the success of the six-episode IKEA sponsored reality series Fix This Kitchen which aired on A&E, he will discuss how home reno/lifestyle programming, a forward-thinking client and a great idea were the perfect ingredients in a winning recipe.

The Fix This Kitchen story is one of several case studies and panels carefully selected in consultation with our all-star advisory board to engage content producers, brand marketers, creative and media agencies and execs from television networks and digital platforms in a day designed to decipher cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment. You can see who's already registered to attend here.

This year's forum will kick off with Brian Terkelsen, CEO, MediaVest USA in a keynote conversation with media guru Shelly Palmer about the evolution of branded entertainment, where it's going, and the importance of compelling content.

Chet Fenster
Managing Partner
MEC Entertainment

Shelly Palmer
Managing Director
Advanced Media Ventures Group, LLC

Brian Terkelsen
CEO
MediaVest USA

Make sure to register online today!

MEDIAVEST USA CEO BRIAN TERKELSEN TO KEYNOTE REALSCREEN'S BRANDED ENTERTAINMENT FORUM

Brian Terkelsen, CEO, MediaVest USA and media guru Shelly Palmer will discuss the evolution of branded entertainment, where it's going and the role of compelling content in a keynote conversation at realscreen's Branded Entertainment Forum .

Shelly Palmer
Managing Director
Advanced Media Ventures, LLC

Brian Terkelsen
CEO
MediaVest USA

Terkelsen first made a splash in the entertainment marketing industry 20 years ago, when he and reality kingpin Mark Burnett co-founded Eco-Challenge Lifestyles, Inc. and he set about finding sponsors to offset production costs on the then rookie producer's Eco-Challenge. He went to MediaVest in 2003 to head up branded entertainment, and under his leadership in 2010 the group was rebranded to LiquidThread with responsibility for content creation. High profile deals he's overseen have included teaming up America's Next Top Model with Cover Girl, high profile brand integrations for Microsoft's Bing, Coca-Cola's Polar Bowl second screen experience and the Cannes Gold Lion-winning deal for Kraft Wheat Thins on The Colbert Report.

Don't miss this chance to further understand the creative processes behind the deals and opportunities within the branded content space of the unscripted realm. Register by August 10 to take advantage of the early bird rate.

NEW ADVISORY BOARD MEMBERS ANNOUNCED!

Returning on October 23, 2012 to the Sentry Centers in NYC, realscreen's Branded Entertainment Forum is set to stimulate, innovate, and inspire.

Joining this year's stellar advisory board are Jesse Coulter, Co-Chief Creative Officer, CAA Marketing, Bill Davenport, President, W+K Entertainment, Jared Hoffman, Managing Partner, Branded Entertainment, Generate and Tom Weeks Senior Vice-President & Director, LiquidThread Chicago.

Now in its third year, this one-day forum is dedicated to providing intelligence within the increasingly important intersection between advertising and entertainment. Brand marketers, creative agencies, content producers and execs from television networks and digital platforms will engage in a day of A-list panels, compelling case studies, and intimate breakouts to decipher cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment.

Don't miss this chance to dive deep into the creative business processes behind the deals and opportunities within the branded content space of the unscripted realm.

Click here to register!

 

Jesse Coulter
Co-Chief Creative Officer
CAA Marketing

Bill Davenport
President
W+K Entertainment

Jared Hoffman
Managing Partner
Branded Entertainment, Generate

Tom Weeks
SVP & Director
LiquidThread Chicago

Advisory board announced. Registration now open!

Realscreen's Branded Entertainment Forum returns to New York on October 23, 2012. If you are looking to understand the creative and business processes behind the deals and opportunities in the branded content space, specifically in the unscripted realm, you'll want to make sure that you are there.

The one-day forum, now in its third year, is designed to provide valuable intelligence regarding the increasingly important intersection between advertising and entertainment. Brand marketers, creative agencies, content producers and execs from television networks and digital platforms will engage in a day of A-list panels, compelling case studies, and intimate breakouts to decipher cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment.

With the guidance of our expert advisory board, the content is guaranteed to be fresh, innovative and inspiring.

CHAIR

CO-CHAIR

CO-CHAIR

ADVISOR

Kevin McAuliffe
SVP, Branded Entertainment Group,
NBC Universal Cable Entertainment

Mike Duffy
Managing Director of Branded Content,
Electus

Mike Wiese
Director of Branded Entertainment,
JWT

Erin McPherson
VP & Head of Originals & Video Programming
Yahoo Inc.

ADVISOR

CHAIRMAN EMERITUS

PAST CHAIR

PAST CHAIR

Chantal Rickards
Head of Programming & Branded Content,
MEC UK

Doug Scott
President
Ogilvy Entertainment

Robert Friedman

Evan Shapiro
President, Participant Television,
Participant Media

Branded Entertainment Forum

Join the realscreen team in New York on October 23rd at the Sentry Centers for a one-day forum designed to bring together brand marketers, creative agencies, content producers and networks to discuss cutting-edge strategies and best practices in the development and production of unscripted / factual branded entertainment.

Stay tuned over the next few weeks for announcements regarding the event's advisory board which will be instrumental in developing an agenda packed with sessions designed to help you better understand the creative and business processes behind the deals and the opportunities in the expanding branded content space.